Aruna Introduces “BOON” Premium Crab Meat at SIAL Interfood

The international scale food and beverage exhibition “The Global Food Marketplace” or “Salon International de L’alimentation” (SIAL Interfood) was held again on November 9-12 2022 at the Jakarta International Expo, Kemayoran Indonesia. Aruna as the leading fishing company in Indonesia was also successful in its participation to enliven this exhibition. On this occasion, Aruna introduced one of its best export products, namely “BOON”. BOON has been successful in becoming international consumption and on this occasion, BOON was introduced to domestic consumers, as well as the HOREKA market network in Indonesia.

BOON is premium blue swimming crab meat that has gone through a pasteurization process with the best export quality originating from local Indonesian fishermen. BOON is produced by prioritizing Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Point (HACCP) standards so that product quality is maintained properly when consumed. BOON also has its own unique products, such as the soft texture of premium crab meat, ready to eat, and the best nutritional and protein content.

“BOON is a new and unique product in Indonesia. Pasteurized crab meat packaged in cans is still rare in Indonesia. The texture is soft and the taste is not so plain, but a little savory. Yes, at this moment, Aruna also intends to introduce one of its best export seafood products, namely BOON. Of course, BOON will be the target of local consumers because it is practical, ready to eat and easy to process, making it suitable for horeca (hotel, restaurant, cafe) channels,” said Djong Niti Sastro-Head of Commercial Aruna.

Apart from that, there are several other prime commodities that Aruna is exhibiting in Sial Interfood this time, namely whole crab, red snapper, salmon and tuna. Aruna hopes that by participating in this international event, the Aruna brand can become more widely known and can also expand Aruna’s business scope with the enthusiasm to make Indonesian marine commodities go global. If you are interested in tasting it, don’t forget to get BOON at Tokopedia Seafood by Aruna.